£10,000 Fundraising Pledge Success!

A Coventry security firm which aimed to raise money for ten different charities during its tenth anniversary in 2019 has achieved its ambitious fundraising target.

Stadium’s staff have raised more than £10,000 for the charities after taking part in more than 30 fundraising events throughout the year.

The firm’s appeal was launched in February 2019 with its male staff braving a charity spray tan.

Further events during the year included staff conquering the Three Peaks Challenge, abseiling down the side of Coventry Cathedral, a 5km ‘Pretty Muddy’ obstacle course, and flying across the Ricoh Arena on a zipwire.

The money will be shared between Warwickshire and Northamptonshire Air Ambulance, Alzheimer’s Society, Cancer Research UK, Coventry & Warwickshire Mind, Emmaus, Macmillan Cancer Support, Myton Hospices, The Forest Hermitage, YoungMinds and Zoe’s Place Baby Hospice.

Maria Holmes-Keeling, marketing manager at Stadium who organised the appeal, said every member of the Stadium staff had contributed to the fundraising efforts.

“Our staff have worked so hard to contribute to this fundraising appeal, so we’re really pleased to have met our fundraising pledge,” she said.

“The charities we’ve raised money for all had personal connections to our staff, which meant everyone had strong incentives to raise as much as they possibly could for the appeal.

“We really threw ourselves into the charity events – many of our male staff members braved their first ever spray tans, and we were so relieved to complete tough physical events like the Three Peaks Challenge.

“Raising all this money is a fitting way to have marked our tenth anniversary, and we’re so glad to have supported these ten local and national charities which all do such great work.”

Stadium’s tenth anniversary was notable for other reasons besides raising more than £10,000 for its charities.

The firm scooped a Midlands Business Award for ‘Innovation of the Year’, expanded its international connections and has trained 1,300 senior safety officials in Qatar ahead of the 2022 FIFA World Cup.

It also rebranded from its old name of ‘StadiumTM’ to ‘Stadium’, and launched a new website reflecting the name change in the summer.

This was in order to give the brand more focus and show that Stadium also leases hostile vehicle mitigation barriers to clients and provides safety training around the world.

David McAtamney, founder and managing director of Stadium, added: “This has been a fantastic year for Stadium.

“We have provided training to clients around the world, grown our team and raised a wonderful amount of money for charities that mean so much to our staff.

“We have come a long way since our foundation in 2009, and we are looking forward to continuing our success in 2020 and beyond.”

Employee of the Year award 2019

Stadium’s marketing manager who oversaw the firm’s rebrand and enabled it to raise more than £10,000 for ten different charities has been named its Employee of the Year.

Maria Holmes-Keeling, who joined Stadium in November 2018, won the accolade after an incredibly busy 2019 for the company.

Due to Stadium celebrating its tenth anniversary at the start of the year, Maria was tasked with co-ordinating a large fundraising campaign to raise £10,000 for various charities.

On top of that, Stadium changed its name from ‘StadiumTM’ in the middle of the year, which required a comprehensive rebranding exercise that Maria led on.

Lorraine Baillie, HR Director at Stadium, praised Maria for how much she has done for the firm in such a short amount of time.

“Maria took charge of our marketing at a very busy time for us, so she needed to hit the ground running,” she said.

“Organising our successful rebrand and bringing the whole team along with it takes real skill and hard work, and Maria managed it without breaking a sweat. Without her, I honestly think we may have struggled to do it.

“And her commitment to our charity fundraising this year has been tremendous. We’ve had so many events all throughout 2019 to mark our tenth anniversary, and each one has been fantastic thanks to her organisation.

“She is a wonderful asset to Stadium and she fully deserves to be named Employee of the Year. We love having her around and we can’t wait to see what she’ll bring to Stadium in 2020.”

Maria said: “I am honoured to be recognised as ‘Employee of the Year’. I was given the opportunity to manage some great projects throughout 2019 and I have enjoyed every minute.

“It’s been a very busy year with the rebrand and tenth anniversary in addition to establishing a consistent marketing presence for Stadium, but I thrive on a challenge and am thankful that Stadium put their faith in me.  I am looking forward to 2020 and beyond.”

10th anniversary raffle – winners announced



1st PRIZE – 2 corporate hospitality tickets to Anfield, Liverpool FC v Southampton on 1st Feb 2020 – donated by Stadium

– BLUE 85 AD141549

2nd PRIZE – 4 tickets to WASPS v Northampton Saints on 5th Jan 2020, Ricoh Arena  – donated by Wright Hassall

 – BROWN 455 AD151718

3rd  PRIZE  – Family ticket to Coventry Rugby Green King Championship home game in 2019/20 season – donated by Coventry Rugby Club

BROWN 121 AD151724

4th PRIZE – 2 tickets to Coventry City FC home game in 2019/20 season & 2 scarves – donated by CCFC & Club Shop

 – BLUE 6 AD141549

5th PRIZE – Hair & Beauty pamper hamper – donated by AJ’s Hairdressing Suppliers

– BROWN 266 AD151718

6th PRIZE – Xmas Food Hamper – donated by Stadium

 – BLUE 434 AD141561

7th PRIZE – 2 x 25 shot experiences at Honesberie shooting ground Southam – donated by Honesberie Shooting School

 – BROWN 50 AD151718

8th PRIZE –  Glorious Gansta track suit size S  – donated by Footasylum

 – BLUE 48 AD141549

9th PRIZE – KWD jacket size M – donated by Footasylum

 – BROWN 344 AD151724

10th PRIZE – KWD zip  sweater with hood size XS – donated by Footasylum

 – BLUE 454 AD141561

11th PRIZE –  KWD padded jacket age 14-15 yrs  – donated by Footasylum

 – BLUE 93 AD141549

12th PRIZE – Bottle of Champagne – donated by Maria Holmes-Keeling

 – BROWN 270 AD151724

13th PRIZE – Box of Chocolates – donated by Steve McCabe

– BLUE 86 AD141549



In 2019, we pledge to raise £10,000 for 10 different charities to celebrate our 10th anniversary.


Joint venture agreement with Saudi training company

A major firm in Saudi Arabia is set to benefit from the expertise of a world-leading security company based in Coventry.

Stadium has recently signed a joint venture agreement with Saudi training company Bayt Alkhibrah to support the training of how to run large events safely and efficiently.

Stadium, who work with a string of Premier League clubs on security, safety and traffic management, will devise a bespoke training programme to teach its joint venture customers best practice.

Stadium’s founder David McAtamney was very pleased to have agreed terms with the Saudi firm, and looked forward to starting the training programme soon.

He said: “It’s fantastic news about our partnership with Bayt Alkhibrah – they could have chosen companies closer to home to work with, but they’ve chosen us thanks to our great reputation in delivering international bespoke training programmes.

“Our tutors will help train our customers to not only keep crowds safe when working at events, but to make sure the visitor experience runs as smoothly as possible.

“While many countries rely on their police forces to operate security, their main priority is operating traffic management and policing.

“But Stadium’s methods ensure anyone attending large events, whether that’s a football match, a music concert or an outdoor market, have a great time as well as a safe time.

“Poorly-planned traffic and crowd management can ruin fans’ experiences. So we’ll be delivering the best ways to prevent this from happening while keeping crowd security at the forefront of their minds.

“We’re really looking forward to working with Bayt Alkhibrah, and we’re confident it will be the start of a mutually beneficial relationship between us.”

Ibraheem A. Alfuraih, General Manager of Bayt Alkhibrah, with David McAtamney, founder of Stadium

Festive Season Safety

Festive events around the country will be made a lot safer for everyone thanks to a world-leading security firm based in Coventry.

While the general public enjoys events such as Christmas markets, outdoor choirs, pantomimes, light switch-ons and football matches, staff from Stadium will be on hand to make sure the festive celebrations go smoothly.

Stadium will be deploying hostile vehicle mitigation (HVM) barriers, designed to repel vehicle-ramming attacks, at seasonal events around the country.

Car parks at large retail shopping centres in the North West will be manned by Stadium’s staff, who will help manage traffic and crowds in each outlet’s car park.

Its staff will also steward Christmas pantomimes, and manage traffic at a Christmas lights switch-ons.

And Stadium will continue to provide its security services at 20 high-profile football matches over Christmas and the new year, including at the home games of European champions Liverpool FC.

Security provided by Stadium before, during and after matches includes deployment of HVM barriers, traffic management, car park management, coach parking management, stewards, and security staff who are accredited by regulatory body, the SIA.

Stadium’s MD and founder David McAtamney said: “With the festive period coming up, it is crucially important that everyone who heads out to have a good time with friends and family is safe and secure.

“We will be deploying our temporary HVM barriers at carol concerts and Christmas markets, which will make sure the crowds at each event will be protected from a vehicle-ramming attack.

“Shoppers looking to purchase gifts for their loved ones at shopping centres will have a smooth experience thanks to our staff making sure the stores’ car parks are managed effectively.

“And football fans will continue to be kept safe while cheering on their teams thanks to our extensive experience in stewarding football matches built over the last 10 years.”

Stadium’s aim is to ensure people are safe while they celebrate the festive period, and its staff are most happy to do their work behind the scenes.

“We’re most proud of our job when people don’t notice us at all,” David added.

“We’ve done everything correctly if the public has a safe and stress-free time when celebrating this festive season.”

New Operations Team for Stadium

A former police officer with 30 years’ experience has now joined a world-leading events and security firm based in Coventry.

Kerry Blakeman, a former Chief Inspector with West Midlands Police, now heads up the operations team at Stadium after being headhunted by the firm.

His extensive experience of policing football matches across the West Midlands made him a great fit for Stadium, which provides security services to a quarter of all Premier League clubs, including Champions League winners Liverpool.

“Joining Stadium was a natural transition for me after my 30 years with the police,” he said.

“The firm’s whole ethos and its respect for its staff made it a very attractive prospect.

“Keeping people safe was what I had done for a long time so I couldn’t have joined a better company and am looking forward to driving forward its already impressive growth.”

Kerry manages the new operations team at Stadium, consisting of Jade Ogle, who has four years’ experience in operations management, and Mark Watkins, who also has extensive experience as football match day Commander at Aston Villa and Birmingham City during his time as an Inspector with West Midlands Police.

The team organises road closures in advance of large events, such as football matches or major music concerts, and makes sure enough staff are at the event to ensure crowds remain safe throughout its duration.

Some of the first events the team has overseen include the Fever Tree Championships tennis tournament at Queens, Bon Jovi’s concert at Anfield, and fixtures at Lord’s Cricket Ground for the Cricket World Cup.

David McAtamney, founder of Stadium, said: “Kerry’s long and distinguished career with West Midlands Police made him the perfect person to lead our operations team.

“I’m confident Kerry, along with Mark and Jade, will enable hundreds of thousands of fans to safely enjoy the matches or concerts they attend without issue.

“Stadium prides itself on keeping people safe, and the great experience of our operations team means we are well-placed to do that.”

Stadium Conquer Three Peaks Challenge

An intrepid team of nine, from a leading events and security firm based in Coventry, successfully completed a mountaineering challenge to raise money for a charity close to their company’s finance director’s heart.

The team from Stadium finished the ‘Three Peaks Challenge’ – where England, Scotland and Wales’s highest mountains must be climbed within 24 hours – to raise money for cancer charity Macmillan as part of their 10th year anniversary campaign.

Stadium’s finance director Steve McCabe chose to raise money for the charity due to support it gives to his grandmother, who was diagnosed with terminal cancer.

The team smashed their target of £1,500 after successfully getting to the top of Ben Nevis, Scafell Pike and Snowdon within the time limit.

Steve said: “This challenge was hard work – climbing these tough mountains all within 24 hours was certainly no picnic. And driving everyone between the mountains wasn’t easy for the designated driver either.

“But the team really pulled together when it counted and supported each other all the way.”

Macmillan helped Steve’s grandmother apply for a blue badge, and provides her with financial support. The charity also explains complicated terminology used at hospitals to help her understand exactly what is going on.

And Steve was delighted the team from Stadium had helped raise so much money for Macmillan.

He added: “I’m really humbled by all the donations so far. We smashed our target and more money is coming in by the day.

“Macmillan has helped my family so much since my Nan was diagnosed with terminal cancer, so I’m especially grateful to everyone for supporting this wonderful cause.”

The fundraising was also part of Stadium’s goal to raise £10,000 for ten different charities during 2019 – the firm’s tenth anniversary.

Alongside Macmillan, the campaign will raise money for Warwickshire and Northamptonshire Air Ambulance, Alzheimer’s Society, Cancer Research UK, Coventry & Warwickshire Mind, Emmaus, Myton Hospices, The Forest Hermitage, YoungMinds and Zoe’s Place Baby Hospice.

Stadium is still appealing for further donations. Anyone wishing to donate should visit the team’s Just Giving page at https://www.justgiving.com/fundraising/stadium?utm_id=27

Working Together Locally To Achieve Growth

A Coventry-based events and security company has reaped the benefits of working with a local business after its new website has received highly positive feedback.

Stadium, which recently celebrated its tenth anniversary, hired Coventry digital design agency Image+ to create a new website as part of a major rebrand.

The two businesses’ work together is being hailed as a great example of the Coventry and Warwickshire Chamber of Commerce’s ‘Go For Growth: Trade Local’ campaign, which encourages businesses to look locally for suppliers and partners.

Maria Holmes-Keeling, marketing manager at Stadium, said Image+ took a proactive approach to meeting the company’s brief.

She said: “Out of all the companies I invited to tender, Image+ was the only one who requested a meeting with us to fully understand what our rebrand was all about.

“Our meeting was very useful, and we felt they were clear about our vision for the future. The fact they are a local company was something very important to us and we were delighted to hand them the contract.

“Since the new website has gone live, feedback from colleagues, suppliers, media and customers has been extremely positive.

“I strongly believe that we should support local business and work together as much as possible to benefit the local economy, so it’s great we were able to work so successfully with Image+.”

Emily Smith, Marketing & Creative Manager at Image+, said: “We were recommended to Stadium by a mutual contact, and I’m glad that happened because they’ve been brilliant to work with.

“It was important to meet face-to-face with Stadium to properly establish exactly what they wanted from their new website. Once we’d spoken to them, we knew exactly what we needed to do to fulfil their vision.

“Even though this is very much the digital age, working with other local businesses is something we should all be striving to do to ensure we help to grow the economy in this region.”

Louise Bennett, chief executive of the Coventry and Warwickshire Chamber of Commerce, said: “It’s great to see two businesses in the region doing business with one another. Go For Growth: Trade Local was devised to encourage firms to give local suppliers opportunities to tender for work.

“It’s great to see that, in this instance, it has led to a local SME picking up a contract.”


Image L to R – Emily Smith, Marketing and Creative Manager, Image+ and Maria Holmes-Keeling, Marketing Manager, Stadium

Time To Celebrate!

A Coventry events and security firm reaffirmed its ambitions to remain a world leader in event safety and training during its tenth anniversary celebrations at its new head office.

StadiumTM welcomed around 50 clients, employees and suppliers along to the event at its Bodmin Road headquarters to share in its success.
The firm is a specialist supplier of traffic management, stewarding, security and training services to the events industry, both nationally and internationally. It also supplies award winning temporary Hostile Vehicle Mitigation (HVM) barriers helping protect visitors at events against potential vehicle-ramming attacks.

It officially rebranded as ‘Stadium’ at the event and marked the historic occasion with Coventry City councillor and Cabinet Member for Jobs and Regeneration Jim O’Boyle cutting a ribbon.

The rebrand, complete with a new logo and website, aims to consolidate all the areas the business focuses on.
In a speech to the attendees, David McAtamney, managing director of Stadium, said he was extremely pleased with the progress the firm has made and was looking forward to the future.

He said: “Today is a huge milestone in our company’s development. We’ve really come a long way in the last ten years.
“The success of our services has led to officials from Qatar engaging us to train them in event safety and management ahead of the 2022 FIFA World Cup, which is a great honour.

“Our temporary Hostile Vehicle Mitigation barriers have seen us win a Midlands Business Award for Innovation of the Year, and we have been training clients in event safety from as far away as South Korea.

“And our aim to raise £10,000 for ten different charities this year is going very well so far – our staff have braved abseiling down Coventry Cathedral and a team of 11 is set to take on the Three Peaks Challenge in June.

“We decided to rebrand as ‘Stadium’ to consolidate all the different parts of our business and give our brand more focus whilst maintaining our history and heritage.

“Although we’re still experts in event services and traffic management, our original name of StadiumTM doesn’t cover the fact that we are also market leaders in HVM rental solutions and providing safety training around the world.

“We work with clients all over the UK and the world, but we’re proud to be a Coventry company. We’re not afraid of competing with much bigger companies, and I genuinely believe we can do anything we set our minds to.”

And Cllr O’Boyle paid tribute to Stadium’s enterprising services while staying true to its Coventry roots.

He added: “We have so many great businesses and organisations right in the heart of the city, and Stadium definitely stands high among them.

“Companies such as Stadium are absolutely crucial in bringing wealth and economic growth to Coventry. I really hope they go from strength to strength.”

CAPTION – Stadium staff and guests with Stadium’s owner and Managing Director David McAtamney (front row, third from left), and Stadium’s HR Director Lorraine Baillie (front row, centre) next to Cllr Jim O’Boyle (front row, second from right) preparing to cut the ribbon outside Stadium’s Bodmin Road head office.

KSPO return to UK for training with StadiumTM

Members of a South Korean sporting body travelled all the way to Coventry to learn how to effectively run large events safely from a world-leading firm based in the city.

Event management specialists StadiumTM welcomed the Korea Sports Promotion Foundation (KSPO) at its head office Coventry to teach them how to effectively manage large events and make fans’ experiences as good as they can be.

StadiumTM is a specialist supplier of traffic management, stewarding, security and training services to the events industry, both nationally and internationally. It also supplies award winning temporary Hostile Vehicle Mitigation (HVM) barriers helping protect visitors at events against potential vehicle-ramming attacks.

Its clients include Premier League football clubs, local authorities and universities and it has also worked for high profile events including the London Marathon, the Fever-Tree Championships at Queen’s Club and BBC Radio’s Biggest Weekend.

This was the second time KSPO has received training from the firm. The federation first came over to Coventry four years ago to learn best practice, and wished to continue its relationship with StadiumTM by returning.

StadiumTM’s week-long training course consisted of intensive lessons at its head offices, before delegates from KSPO were taken to Anfield to gain knowledge in a high-class football  stadium.


Lorraine Baillie, and Mr Sung Su Ha, KSPO

David McAtamney, managing director of StadiumTM, said: “We’re so pleased KSPO chose to come all this way to learn from us for a second time. It’s a real honour.

“But it’s also testament to our expertise. We are one of the leading companies in the world when it comes to event management.

“Sport brings people of all nationalities together and is truly global. So anything we can do to help other countries raise their standards is massively important to us.”

While many countries simply let the police handle pre and post-event crowds and traffic, David said the UK was unique in that private companies are left to do this.

This means there is a much greater focus on providing a good experience for the fans when they arrive and leave a large event, as there is competition for business.

Improving the fan’s experience was also part of what StadiumTM taught KSPO, alongside their training around safety.

David added:  “When police control the fan experience, all they want to do is keep you safe. The experience for the fans is not a consideration.

“But we make sure getting to and leaving an event is as seamless as possible. The idea is that the fans don’t notice the systems we have in place because they are so smooth.

“If bad crowd and traffic management means it takes you too long to get you into a stadium for a football match and you miss kick-off, you’re going to be upset. We make sure this rarely happens.

“We have passed this knowledge once again to KSPO so they can run their own events in South Korea much more efficiently. Our aim is to keep people safe.”


Lorraine Baillie, HR Director at StadiumTM (centre) and all KSPO delegates

Featured image: Jemma Baillie, Head of Recruitment & Training,  Greg Browning, Recruitment & Training Co-ordinator, Lorraine Baillie, and Richard Butlin, Training & Development Manager with KSPO delegates

StadiumTM awarded Midlands Innovation of the year award 2019

A Coventry company’s innovative idea of supplying temporary barriers designed to prevent vehicle-ramming attacks in crowded spaces has been recognised at the 2019 Midlands Business Awards.

StadiumTM, which lends temporary hostile vehicle mitigation (HVM) security barriers to organisers of all sorts of public events, won the ‘Midlands Innovation of the Year’ award at a ceremony in Leicester.

The company was also given a ‘highly commended’ award in the Midlands Service Provider £1m+ of the Year by the judges.

David McAtamney, managing director of StadiumTM, said the firm’s idea to buy different kinds of HVM solutions and then rent them out to clients was a natural extension to the firm’s event management specialist business.

He said: “We’re the first company to offer temporary HVM solutions for hire, rather than customers facing an option to buy permanent solutions which comes with a high price and a storage issue or simply not protecting a crowded space from potential vehicle attacks.

“Before us, clients would have to consider spending a fortune on buying barriers and gates outright for one event, and then have to keep them in storage for the rest of the year.

“With us, they can hire what they need for when they need it, reducing costs. In the 12 months we’ve offered this service, our HVMs have been used more than 300 times at events like the Godiva Festival and BBC Music’s Biggest Weekend in Coventry, as well as the Fever Tree Championships in London.

“So we’re delighted the judges at the Midlands Business Awards recognised how we’ve led the market by giving us the Innovation of the Year award, as well as a highly commended award in the Service Provider of the Year category.

“We have won awards within the event management industry before, but never an award of this magnitude.

“But we won’t rest on our laurels. We’re continuing to innovate by investing in new designs of HVMs to cater for all sorts of different needs for our clients.”

To win the two awards, StadiumTM was first assessed by judges from the Midlands Business Awards in the two categories and given a score in both based on a range of criteria.

Their scores meant they were eligible to be a finalist in both categories.

Once they were named as a finalist, representatives from the company were the interviewed by the judges face-to-face. The judges then used the interview to decide overall winners in each category.

And if the judges have to make difficult decisions on which company should win in a particular category, they can give out ‘highly commended’ awards to deserving companies.

Harj Sandher, managing director of the Midlands Business Awards, said: “Innovative companies like StadiumTM really make our economy thrive.

“They have a real passion for what they do, and it’s no surprise our judges picked them for not one, but two awards.

“StadiumTM is a credit to the region and we hope to see the business continue to grow and grow.”