Rebrand marks tenth anniversary celebrations

A Coventry events and security firm reaffirmed its ambitions to remain a world leader in event safety and training during its tenth anniversary celebrations at its new head office.

StadiumTM welcomed around 50 clients, employees and suppliers along to the event at its Bodmin Road headquarters to share in its success.
The firm is a specialist supplier of traffic management, stewarding, security and training services to the events industry, both nationally and internationally. It also supplies award winning temporary Hostile Vehicle Mitigation (HVM) barriers helping protect visitors at events against potential vehicle-ramming attacks.

It officially rebranded as ‘Stadium’ at the event and marked the historic occasion with Coventry City councillor and Cabinet Member for Jobs and Regeneration Jim O’Boyle cutting a ribbon.

The rebrand, complete with a new logo and website, aims to consolidate all the areas the business focuses on.
In a speech to the attendees, David McAtamney, managing director of Stadium, said he was extremely pleased with the progress the firm has made and was looking forward to the future.

He said: “Today is a huge milestone in our company’s development. We’ve really come a long way in the last ten years.
“The success of our services has led to officials from Qatar engaging us to train them in event safety and management ahead of the 2022 FIFA World Cup, which is a great honour.

“Our temporary Hostile Vehicle Mitigation barriers have seen us win a Midlands Business Award for Innovation of the Year, and we have been training clients in event safety from as far away as South Korea.

“And our aim to raise £10,000 for ten different charities this year is going very well so far – our staff have braved abseiling down Coventry Cathedral and a team of 11 is set to take on the Three Peaks Challenge in June.

“We decided to rebrand as ‘Stadium’ to consolidate all the different parts of our business and give our brand more focus whilst maintaining our history and heritage.

“Although we’re still experts in event services and traffic management, our original name of StadiumTM doesn’t cover the fact that we are also market leaders in HVM rental solutions and providing safety training around the world.

“We work with clients all over the UK and the world, but we’re proud to be a Coventry company. We’re not afraid of competing with much bigger companies, and I genuinely believe we can do anything we set our minds to.”

And Cllr O’Boyle paid tribute to Stadium’s enterprising services while staying true to its Coventry roots.

He added: “We have so many great businesses and organisations right in the heart of the city, and Stadium definitely stands high among them.

“Companies such as Stadium are absolutely crucial in bringing wealth and economic growth to Coventry. I really hope they go from strength to strength.”

CAPTION – Stadium staff and guests with Stadium’s owner and Managing Director David McAtamney (front row, third from left), and Stadium’s HR Director Lorraine Baillie (front row, centre) next to Cllr Jim O’Boyle (front row, second from right) preparing to cut the ribbon outside Stadium’s Bodmin Road head office.