Wolverhampton Wanderers & End of Season promotions Parade

The 2017/18 season was our very first season working with Wolverhampton Wanderers. It was a very successful one both for Stadium and the club itself – as they were promoted to the Premiership for the 2018/19 season!

Our relationship with the club began in our providing Stewards and SIA security personnel from July 2017; we provided this service throughout the season for each match. For every fixture, we provided sixty-five staff members to meet the requirements on Traffic Management, Stewards & Licensed Security Officers.

In October, the club – with support from Wolverhampton Council – approached Stadium to implement and provide Traffic Management (TM) services on every match day. The main street passing the club’s Molineux stadium, Waterloo Road, was the site of the major road closure. The road is a busy thoroughfare and closure thus provided challenges – but we met these successfully.

For example, closing the Waterloo Car Park ninety minutes prior to kick off meant that for the first time supporters were required to arrive and park well in advance of  kick-off. This change was the first of its kind at the club, and it required the carefully application of change management techniques. Elsewhere, a neighbouring supermarket car park and store had to be kept open and accessible – so our TM planners altered the design of the plan accordingly.

Overall, the new TM plan was very successful and has improved the safety of the match-day experience for all Wolverhampton Wanderers fans.

Promotion Parade

Our work with the council and club did not finish at the final whistle of the last home game! Due to the success of the Match Day TM plan and Stewarding, a number of our services were used by Wolverhampton City Council for the Wolverhampton Wanderers Promotion Parade.

We were honoured to operate and lead the open-top bus route, secure the city centre with our HVM Barrier solutions and operate the TM for the city-wide event. This was a complex event, and the HVM Barrier deployment was the largest temporary deployment in the UK to date. 130m of ATG Access Surface Guard was deployed in six locations surrounding the city centre. This secured the space and allowed 80,000 event attendees to enjoy the event in a safe space.

Our stewards, operations managers and TM Truck proudly led the two open-top buses through the city. The atmosphere was incredible and it was a fantastic event to be a part of.

Colin Parr, Head of Business Services at Wolverhampton City Council, told us: “Stadium are well known in Wolverhampton for their valuable work ensuring that football fans can safely access the Molineux to watch Wolves play. When we began planning the parade to celebrate Wolves winning the Championship, it soon became clear that we needed the services of a traffic management company. Stadium’s demonstration of their Surface Guard system and experience in open-top bus parades reassured us that they would help protect the 80,000 people who attended the event.

“We’re very grateful to Stadium for their hard work and fast responses to the quickly changing plans.”

Burnley FC

Match Day services

On match days at Burnley, Stadium supplies around 100 staff. Our traffic management arm are responsible for implementing the Match-Day Traffic Management Plan at Turf Moor, operating the necessary road closures and directing vehicles along diversion routes or to the assigned car park. The car parks at Turf Moor are in turn operated by our Car Park stewarding team who will supervise the organisation of the vehicles parked.

Our Crowd Management arm, meanwhile, provides the stewards responsible for ensuring crowd safety and providing customer services for spectators seated in the stadium.

Hostile Vehicle Mitigation (HVM) Barriers

We install and provide our HVM Barriers on match days. Thanks to our expert team, Burnley is the first football club to use the unique ATG Access Surface Guard Barrier System – an innovative step forward in crowd safety and protection.

Liverpool FC

We have supplied Liverpool FC with Traffic Management services since 2012, with average attendances of 54,000. We are responsible for Anfield Stadium’s traffic management operation, and the stadium footprint, and have around 100 stewards inside the ground on match days. This work stretches to the biggest games: in April 2019, for example, we supplied 250 staff for Liverpool’s astonishing performance against Barcelona in the Champion’s League semi-final.

We operate Temporary Traffic Regulation Orders (TTRO) in accordance with the set traffic management plan, and handle the parking-up of away coaches across designated areas to ensure the walkways are made safe as spectators enter and egress from the stadium.

We also implement a pass-access system on certain road closure points for exclusive parking areas in the vicinity of the stadium, ensuring VIPs are able to access as required in accordance with the club’s wishes.

Overall, we deliver around 190 operatives to Anfield. Our staff-members act as the first port of call for visitors to the stadium, placing great emphasis and importance on the quality of our service. To ensure an all-round high quality operation, we provide our staff with customer service skills of the highest standard through our thorough training regime.

The quality and consistency of our service over the years means we have regularly been called upon to offer ad-hoc security and stewarding requirements in a variety of contexts. As with all our customer relationships, we’re very proud of the positive and productive links we have fostered at Liverpool FC and Anfield itself.

Godiva Festival

The Godiva music festival itself is an event provided by Coventry Council and has been running for the last 15 years. The year of 2014 saw record attendances, with 125,000 park visits made over the course of the three-day event, with a peak attendance of 20,000 at 10pm on the 5th July – when headline act Happy Mondays performed.

In that year, Stadium was responsible for ensuring the smooth operation of the festival site’s vehicle traffic, which flows into and out of the site via a one-way traffic management system.

As part of achieving this aim, we were responsible for enacting council-approved temporary road closures on public highways as part of a wider traffic management plan. We worked alongside key providers such as the police, emergency services and council representatives in order to implement the plan smoothly and with minimal disruption.

Our remit included ensuring over 3,000 cars were parked in an orderly fashion in the designated car park field – and could egress from the park in an efficient and safe manner. The event was a complete success, on this and every other metric!

Following the event, the senior Stadium team met with Coventry City Council’s Events Production Manager for a debriefing in which we provided detailed feedback on the overall operation. Here we highlighted areas that could be improved and suggested innovative solutions that could possibly be implemented for the following annual event. This is part of the way in which we add value to our service – and ensure that every future event is as safe or even safer than the one before it.

In 2019, we deployed temporary hostile vehicle mitigation (HVM) barriers in four locations to secure the perimeter of the Memorial Park, Coventry from vehicle ramming attacks.

The HVM barriers were manned to allow swift access to emergency vehicles, utility vehicles, staff and entertainers.

Glasgow Commonwealth Games

The 2014 Glasgow Commonwealth Games was a wonderful event – and a banner moment for the city itself. Stadium provided key security and crowd management services across three venues during the Games, acting as an official supplier.

There was just a three-month period between the award of contract and operations going live. Prior to this, however, Stadium had established a strong understanding between the organising committee and our management team – and this enabled a thorough apprehension of service requirements at each venue.

We provided stewarding and security services to the Tollcross International Swimming Centre in Glasgow, the Barry Buddon Shooting Centre in Dundee and the Royal Commonwealth Pool in Edinburgh. We deployed security personnel for CCTV and response steward roles in each venue.

Operational planning involved regular meetings with the leads of each of our operations teams, in which we assessed staffing requirements and which profiles would be most suitable to fulfilling any required roles. This helped ensure the highest level of service was provided. Understanding the profiles of each of our staff required an appreciation of their experience, skill-set and character. This was especially important for placing staff in leadership roles, since it was essential – of course – that they had the necessary leadership qualities.

In this way, Stadium places great importance on the planning process, in order to integrate all client requirements into operational activity. Great emphasis is also placed throughout implementation phases, however, on the teams’ requirement to be fully flexible throughout all event operations. In this sense our planning is flexible as well as robust.

Each of the 150 deployed staff-members required logistics planning, accommodation, catering, welfare and uniform throughout the two-week event. This required the following functions to be performed by the head office team of Stadium;

  • Maintenance of Staffing Databases
  • Client Relationships
  • Regular Team Meetings
  • Risk Analysis and Staff Vetting
  • Stadium Training – SIA, Spectator Safety NVQ Level 2, Employability, Customer Service, Health and Safety NVQ Level 2, First Aid, Fire Marshalls, Event Role Play

Stadium prioritises maintaining the operation’s integrity at all costs. During the event itself, we reacted within stringent timeframes to alleviate operational queries, issues and dealt with any staffing requirements on a daily basis. Throughout the Games, we held a contingency of staff to mitigate issues of staff retention on-site. This helped to ensure the operation’s integrity was not compromised at any point and continued to run smoothly.

We ensured contingency levels continued to be maintained through transporting and deploying further staff to operational bases wherever numbers needed to be “topped up”. Stadium operational management staff boast extensive experience – and, thanks to our Stadium Training arm, all operational personnel are fit with a flexible range and level of skills and qualifications that can fit a variety of contexts and needs within the event industry.

In other words, we took the Games as seriously as Glasgow itself did – and that’s a commitment we make to every client.