London Olympics

For this prestige event of such huge importance to both London and the UK as a whole, Stadium allocated 700 accredited staff to provide traffic management, stewarding and security services to 24 venues across North & East London for the duration of the London Games.

Our locations included the Olympic village itself and 20 other Training Venues, including the Media Hub at Russell Square, Wimbledon and Hyde Park.

We were able to deploy 240 staff from within our own organisation – who lived outside of London, with accommodation and shuttle buses to transport them to and from their allocated sites each day – and also recruited accredited additional staff with the required skill sets.

All this was achieved within the time frame required by the London Organising Committee of the Olympic and Paralympic Games (LOCOG). Our services contributed hugely to the safety and security of each of the locations at which we were present – and we are hugely proud of the part we played in achieving such a successful games.

Liverpool FC

We have supplied Liverpool FC with Traffic Management services since 2012, with average attendances of 54,000. We are responsible for Anfield Stadium’s traffic management operation, and the stadium footprint, and have around 100 stewards inside the ground on match days. This work stretches to the biggest games: in April 2019, for example, we supplied 250 staff for Liverpool’s astonishing performance against Barcelona in the Champion’s League semi-final.

We operate Temporary Traffic Regulation Orders (TTRO) in accordance with the set traffic management plan, and handle the parking-up of away coaches across designated areas to ensure the walkways are made safe as spectators enter and egress from the stadium.

We also implement a pass-access system on certain road closure points for exclusive parking areas in the vicinity of the stadium, ensuring VIPs are able to access as required in accordance with the club’s wishes.

Overall, we deliver around 190 operatives to Anfield. Our staff-members act as the first port of call for visitors to the stadium, placing great emphasis and importance on the quality of our service. To ensure an all-round high quality operation, we provide our staff with customer service skills of the highest standard through our thorough training regime.

The quality and consistency of our service over the years means we have regularly been called upon to offer ad-hoc security and stewarding requirements in a variety of contexts. As with all our customer relationships, we’re very proud of the positive and productive links we have fostered at Liverpool FC and Anfield itself.

Glasgow Commonwealth Games

The 2014 Glasgow Commonwealth Games was a wonderful event – and a banner moment for the city itself. Stadium provided key security and crowd management services across three venues during the Games, acting as an official supplier.

There was just a three-month period between the award of contract and operations going live. Prior to this, however, Stadium had established a strong understanding between the organising committee and our management team – and this enabled a thorough apprehension of service requirements at each venue.

We provided stewarding and security services to the Tollcross International Swimming Centre in Glasgow, the Barry Buddon Shooting Centre in Dundee and the Royal Commonwealth Pool in Edinburgh. We deployed security personnel for CCTV and response steward roles in each venue.

Operational planning involved regular meetings with the leads of each of our operations teams, in which we assessed staffing requirements and which profiles would be most suitable to fulfilling any required roles. This helped ensure the highest level of service was provided. Understanding the profiles of each of our staff required an appreciation of their experience, skill-set and character. This was especially important for placing staff in leadership roles, since it was essential – of course – that they had the necessary leadership qualities.

In this way, Stadium places great importance on the planning process, in order to integrate all client requirements into operational activity. Great emphasis is also placed throughout implementation phases, however, on the teams’ requirement to be fully flexible throughout all event operations. In this sense our planning is flexible as well as robust.

Each of the 150 deployed staff-members required logistics planning, accommodation, catering, welfare and uniform throughout the two-week event. This required the following functions to be performed by the head office team of Stadium;

  • Maintenance of Staffing Databases
  • Client Relationships
  • Regular Team Meetings
  • Risk Analysis and Staff Vetting
  • Stadium Training – SIA, Spectator Safety NVQ Level 2, Employability, Customer Service, Health and Safety NVQ Level 2, First Aid, Fire Marshalls, Event Role Play

Stadium prioritises maintaining the operation’s integrity at all costs. During the event itself, we reacted within stringent timeframes to alleviate operational queries, issues and dealt with any staffing requirements on a daily basis. Throughout the Games, we held a contingency of staff to mitigate issues of staff retention on-site. This helped to ensure the operation’s integrity was not compromised at any point and continued to run smoothly.

We ensured contingency levels continued to be maintained through transporting and deploying further staff to operational bases wherever numbers needed to be “topped up”. Stadium operational management staff boast extensive experience – and, thanks to our Stadium Training arm, all operational personnel are fit with a flexible range and level of skills and qualifications that can fit a variety of contexts and needs within the event industry.

In other words, we took the Games as seriously as Glasgow itself did – and that’s a commitment we make to every client.